Gig EconomyOur own pilot data

Rideshare driver recruitment in South Africa

A POPIA-compliant driver funnel we ran ourselves, and what it actually cost.

969

Leads captured

581

Delivered to the client portal

CHF 0.69

Cost per captured lead

CHF 671.70

Ad spend

Numbers from a funnel we ran ourselves, not a customer result. An anonymized rideshare driver recruitment pilot in South Africa, run on Meta ads under a partner brand. Seven-day read ending 19 April 2026. This is a B2C, single-vertical, capture-only pilot and not a B2B benchmark. CPL measured at capture. Activation and downstream results occur inside the client's system and are not tracked by this pipeline. Based on a 7-day pilot, 2026. Not a projection of future results.

The Challenge

Rideshare platforms carry high driver acquisition costs, often thousands of dollars per sign-up once bonuses are counted. Traditional recruitment channels are expensive, slow, and leave no auditable consent trail. The question we set out to answer with our own money: how cheaply can a compliant, self-serve driver funnel capture a usable lead?

Our Solution

Built a multi-city landing page system with city-specific earnings data and requirements
Implemented consent tracking with an append-only audit trail
Set up waterfall data enrichment for driver verification (license, insurance, PrDP)
Created AI-powered scoring to prioritize drivers most likely to complete onboarding
Configured real-time webhook delivery to the client system for instant follow-up

Compliance

POPIA

Channels

Landing PagesEmailWhatsAppSMS

What we measured

969 leads captured for CHF 671.70 of ad spend over seven days
CHF 0.69 per captured lead across the week (CHF 671.70 / 969, measured at capture), best day CHF 0.34, click-through rate 5.0%
581 leads delivered to the client portal
Of the 969 leads, 8 scored qualified under a deliberately conservative scoring model: fewer leads pass the bar, by design

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