Healthcare

Dual-sided home care lead generation

DSG-compliant lead generation for Swiss home care providers, handling both caregiver recruitment and patient acquisition.

Dual-sided

Pipeline type

DSG + KVG

Compliance

Cantons covered

85%+ qualified

Lead quality

The Challenge

Swiss Spitex (home care) providers face a dual challenge: recruiting qualified caregivers and acquiring patients in specific geographic catchment areas. Healthcare lead generation requires strict DSG compliance, canton-specific regulations, and handling of sensitive health data. The client needed a compliant, scalable solution for both sides of their marketplace.

Our Solution

Built separate pipelines for supply (caregivers) and demand (patients/families)
Implemented DSG + cantonal health regulation compliance with fail-closed consent verification
Created vertical-specific scoring: caregiver qualifications, language skills, canton coverage for supply side
Set up patient-side qualification: care type needed, hours required, insurance coverage
Configured geographic targeting with canton-level precision

Compliance

DSGKVG

Channels

Landing PagesEmailPhone

Results

Successfully launched dual-sided lead generation across 5 Swiss cantons
85%+ of delivered leads met qualification criteria on both supply and demand sides
Zero compliance incidents with sensitive health data
Automated consent documentation meeting DSG + KVG requirements
Reduced caregiver recruitment cycle from weeks to days

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