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Dual-sided home care lead generation

How the Swiss home care pipeline is configured for caregiver recruitment and patient acquisition.

Dual-sided

Pipeline type

DSG + KVG

Compliance regime

Cantons with live pages

None yet

Campaign data

Pipeline blueprint, not a customer result. The Swiss home care pipeline is built and its landing pages are live at ihrspitex.ch, but we have not yet run a paid patient-acquisition campaign. There is no cost per lead, qualification rate, or conversion figure to publish for this vertical.

The Challenge

Swiss Spitex providers face two acquisition problems at once: recruiting qualified caregivers, and reaching patients inside a specific catchment area. Both run on health-adjacent personal data, which under the revised DSG is besonders schuetzenswert and cannot be handled with a generic lead form.

Our Solution

Separate pipelines for supply (caregivers) and demand (patients and families)
Fail-closed consent verification: no consent record, no outreach, in every channel
Supply-side scoring on qualification, language skills, and canton coverage
Demand-side intake on service type, urgency, and whether family already provides care
Canton-level geographic targeting with German-language intake

Compliance

DSGKVG

Channels

Landing PagesEmailPhone

What the pipeline does

Consent records are append-only and timestamped, with a documented 12-month retention period
Patient intake is a staged form on ihrspitex.ch; a German-language qualification agent is configured for the same schema but not yet embedded
Outbound messages stay generic ("a coordinator will call you") so no health detail crosses a messaging channel
A DPIA is required before health data is processed at scale and is completed per engagement, not pre-claimed

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